BUSINESS SOCIAL MEDIA

Dear Readers,

In this edition, we introduce you to all the important terms of one of the fastest growing business sectors. Social Media has moved way beyond being simply a forum for friends to share photos and comments, and is now an essential part of every business’s marketing activity. However, this relatively new medium is packed full of specialist terms and vocabulary, so BEM is on hand to get you up to speed on all the essential words. In no time at all you will become an expert on everything from astroturfing to vlogging – you had better get started right away!

TERM | POLISH TRANSLATION | DEFINITION

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- AdSense ˈæd sens | usługa Google, dzięki której na swojej stronie można umieścić pozycjonowane reklamy z Google | a system of advertising placement where the hosting blog or website is paid a few cents on a pay per click basis

- AddThis ˈæd ðis | wtyczka i serwis, dzięki któremu można udostępnić własną stronę na innej stronie | a content sharing platform to enable users to drive traffic to their website or blog

- AdWords ˈæd ˈwɜːdz | usługa Google, dzięki której do wyników wyszukiwania dodawane są reklamy –  linki sponsorowane | a Google advertising budgeted service where advertisers pay when customers click key words

- algorithm ˈælɡəˌrɪðəm | algorytm | a set of rules or calculations made by a computer to create a selection or ranking formula

- activity log ækˈtɪvəti lɒɡ | dziennik aktywności | a Facebook tool for users to review their posts and activity

- aggregator ˈæɡrɪɡeɪtə(r) | serwis zbierający i publikujący wiadomości z wielu źródeł | a website or program that collects similar information from many sites and sources and displays them on one site

- analytics ˌænəˈlɪtɪks | narzędzia analityczne | a set of tools that provide data on site visitor numbers and viewing history

- app æp | aplikacja mobilna | an application (small computer program) that performs ...

Table of Contents

BUSINESS SOCIAL MEDIA

Dear Readers,

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